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Hands-On Training • Business Launch • Host Opportunities

Concrete Coatings Training & Business Launch Programs

Master professional concrete coatings installation with hands-on training. Take the next step with our Business Launch program, combining installation skills with a professionally built website, advertising setup, and business resources designed to help you start attracting customers within days of training.

Instruction available in English and Spanish. Contact AIC in advance to confirm availability or arrange your preferred language for an upcoming class.

View Upcoming Classes Host a Training in Your City
Hands-On Installation Two days of professional concrete coatings training
Business Launch Resources Website, advertising, marketing, and operational tools
Flexible Training Options Attend a scheduled class or host training at your location
Featured Training Opportunity

Appleton, Wisconsin

November 13–14, 2026

Installation Training $1,295 | Business Launch $4,995

Business Launch: Limited-Time Founders Pricing

Explore Appleton Training
Two Ways to Train With AIC

Choose Your Training Path.

Join an upcoming hands-on class or bring Action Industrial Coatings training directly to an approved project at your location. Choose installation training alone or take the next step with Business Launch.

Option 01

Attend a Scheduled Class

Learn professional concrete coatings installation alongside other contractors at an upcoming AIC training event.

Installation Training Two days of hands-on instruction only
$1,295
Business Launch Training, professional website, initial Google Search advertising setup, and business resources Limited-Time Founders Pricing
$4,995

Bring your crew: Business Launch includes training for one person plus the website, advertising, marketing, and business resources for your company. Additional team members from the same company can attend the two-day training for $999 per person.

Instruction is available in English and Spanish. Contact AIC in advance to confirm or arrange language availability for your class.

View Upcoming Classes
Option 02

Host a Training Event

Bring AIC instructors to your approved garage or concrete project and receive hands-on training at your own location.

Public Host Business Launch for one attendee; additional companies may participate Limited-Time Founders Pricing
$4,995
Private Host Dedicated training for up to three attendees from your company Limited-Time Founders Pricing
$8,995

Bring your crew: Public Host includes one complete Business Launch package for your company and hands-on training for one person. Additional team members from the same company can attend the two-day training for $999 per person.

Both hosting options require an approved project. Coating materials are available at AIC cost plus freight.

Explore Hosting Options
Compare Your Options

Two Programs. One Hands-On Experience.

Both programs include two days of professional concrete coatings installation training. Learn the installation skills alone, or choose Business Launch to equip your company with a professional website, advertising setup, and practical business resources.

Hands-On Installation Skills

Installation Training

$1,295

Per person. Two days of practical instruction with experienced coatings professionals.

What's Included
  • Two days of hands-on training
  • Concrete surface preparation and repairs
  • Equipment operation and product knowledge
  • Mixing and coating application
  • Decorative finishes and topcoat application
  • Troubleshooting and quality control
Best for: Contractors and crew members who want to develop professional coatings installation skills without website, advertising, or business launch services.
View Upcoming Classes
Complete Business Launch Package

Business Launch

$4,995

Limited-Time Founders Pricing. One company-level business package, including hands-on training for one person.

Everything in Installation Training, Plus:
  • Customized, professionally built WordPress website owned by your company
  • Initial local Google Search advertising campaign setup, including conversion tracking
  • Local SEO foundation, lead capture forms, and click-to-call functionality
  • Google and Meta advertising templates and marketing resources
  • Sales scripts, estimate templates, and customer follow-up resources
  • Business operations and startup resources
  • First month of website hosting included

Bring your crew: Additional team members from the same company can attend the two-day hands-on training for $999 per person.

Best for: Entrepreneurs launching a coatings company and established contractors adding coatings who want their website and initial advertising prepared alongside their training.
Explore Business Launch

Installation Training is priced per attendee. Business Launch includes one company-level package and one training seat; additional attendees from the same company are $999 each. Google Ads spend is paid separately, and ongoing advertising management is not included. Instruction may be arranged in English or Spanish with advance coordination. Interested in training at your own location? Explore our hosting options →

Hands-on epoxy coatings training showing contractors mixing coating materials during an Action Industrial Coatings class
Real Skills. Real Business Opportunities.
More Than Installation Training

Learning the Craft Is Only Half the Business.

Learning to install professional concrete coatings is essential. But knowing how to install a great floor doesn't automatically bring in customers.

You also need a professional website, a way for potential customers to find you, a system for capturing inquiries, and practical tools for estimating jobs, following up, and managing your business.

That's why we created Business Launch. Your company receives a professionally built WordPress website, an initial local Google Search advertising campaign setup, and marketing, sales, and operational resources developed specifically for concrete coatings contractors.

We start preparing before you arrive. By beginning your website and advertising setup ahead of training, our goal is to have your business ready to start attracting potential customers within days after completing the hands-on program.

And the relationship doesn't end at graduation. You'll have access to AIC's professional coatings products and technical resources, plus your first month of website hosting. Optional ongoing membership is available for continued hosting and access to shared business resources.

Learn the craft. Prepare the business. Get hands-on installation skills, a head start on attracting customers, and access to the products and resources you'll need as your coatings business develops.
See What's Included
The Business Launch Package

Everything You Need to Get Started.

Business Launch combines two days of professional installation training with a customized website, initial advertising setup, and practical marketing, sales, and operational resources for your company. We begin preparing your business tools before training so you can get started faster.

Included · 01

Professional Coatings Website

Launch with a professionally built WordPress website customized for your company, branding, services, and local market. Your company owns the finished website.

  • Mobile-friendly website design
  • Local service pages
  • Search engine optimization foundation
  • Lead capture and contact forms
  • Click-to-call functionality and form submission email notifications
  • First month of website hosting included
Included · 02

Digital Marketing Toolkit

Go beyond generic advertising templates. We prepare an initial local Google Search campaign for your company, along with coatings-specific marketing resources to help you reach potential customers.

  • Initial Google Search campaign setup
  • Keyword research, ad groups, and responsive search ad copy
  • Geographic targeting and negative keywords
  • Landing page, form and phone conversion tracking
  • Initial campaign testing and activation with your approval
  • Google and Meta advertising templates
  • WordPress landing page template if using your own website
Google Ads activation is subject to customer approval and Google's policies. The customer owns the advertising account and pays ad spend separately. Ongoing campaign management is not included.
Included · 03

Sales & Conversion Toolkit

Practical resources to help your company respond to inquiries, prepare estimates, follow up with prospects, and turn opportunities into paying jobs.

  • Phone and inquiry response scripts
  • Professional estimate templates
  • Follow-up text message templates
  • Follow-up email templates
  • Referral framework and scripts
Included · 04

Business Operations Toolkit

Coatings-specific guidance to help you organize your business and establish practical, repeatable systems from the beginning.

  • Startup best practices
  • Job estimating guidance
  • Business workflow recommendations
  • Software and technology guidance
  • Vendor and supplier resources
Included · 05

Two-Day Hands-On Training

Learn the technical side of the business through hands-on instruction with experienced coatings professionals. Business Launch includes training for one person from your company.

  • Surface preparation and repairs
  • Product knowledge
  • Equipment operation
  • Mixing and application
  • Decorative finishes and topcoats
  • Troubleshooting and quality control
Bring your crew: additional team members from the same company can attend the two-day training for $999 per person. English or Spanish instruction may be arranged with advance coordination.
Included · 06

Product Access & Continued Resources

Your relationship with AIC doesn't end after training. Stay connected to professional coatings products, technical information, and optional ongoing business resources.

  • Access to professional AIC coatings products
  • Product application information and technical resources
  • Applicable product pricing and volume incentives
  • First month of website hosting included
  • Optional continued hosting and shared business resource membership
Ongoing membership is optional and billed separately after the included hosting month. It is not required to retain ownership of your website.

Want to see what your Business Launch website could look like?

View Our Sample Coatings Website
Your Business Launch Website

Start With a Professional Online Presence.

Your website is often the first impression customers have of your business. Business Launch includes a professionally built WordPress website customized for your company, services, and local market — with lead capture features designed to work alongside your initial advertising campaign.

ironpeak.actionindustrialcoatings.com
Sample Business Launch website — IronPeak Coatings

Your Business. Your Website.

Instead of spending weeks figuring out website design and lead generation after training, you'll have a professional online foundation prepared as part of your Business Launch package.

  • Professional, Mobile-Friendly Design A modern WordPress website customized for your company and designed to work across phones, tablets, and desktops.
  • Local Search Foundation Service-focused pages and a search-friendly structure designed to support visibility in your local market.
  • Built to Capture Inquiries Contact forms with email notifications, click-to-call functionality, and clear calls to action for potential customers.
  • Advertising-Ready Foundation Website pages and lead tracking prepared to support your initial local Google Search advertising campaign.
  • You Own Your Website Your company owns the finished website. The first month of hosting is included, with optional ongoing hosting through AIC. You can also move your site to your own hosting provider.
Explore the Live Demo Website

IronPeak is a demonstration website. Your finished website will be customized for your business. Website preparation depends on timely receipt of your company information and required approvals.

After Your Business Launch

Keep Your Website Running. Keep Your Resources Close.

Business Launch gives your company the website and tools to get started. Our optional monthly membership makes it easier to maintain your website and stay connected to AIC's growing library of shared business resources.

Managed WordPress Hosting

Website hosting, SSL, and routine WordPress, theme, and plugin maintenance.

Automated Website Backups

Automated off-site backups and restoration if an AIC-performed maintenance action causes a website failure.

Shared Business Resource Library

Continued access to shared sales, marketing, business, and educational resources, with updates made at AIC's discretion.

Product Incentives

Access to applicable member product incentives and purchasing opportunities as offered by AIC.

Founding Member Pricing

Ongoing Membership

$ 79 /month

Simple, optional ongoing hosting and shared business resources for your company.

Your first month of website hosting is included with Business Launch. Choose whether to continue with AIC afterward.
  • WordPress website hosting and SSL
  • Routine WordPress maintenance
  • Automated off-site backups
  • Shared business resource library
  • Applicable member product incentives
Ask About Membership

Your website stays yours. Membership is not required, and you can move your website to another hosting provider.

Membership covers standardized hosting, routine maintenance, and shared resources. Individual website edits, new pages, custom consulting, ongoing advertising management, and guaranteed resource publication schedules are not included. Restoration services are limited to failures caused by AIC-performed maintenance.
The Hands-On Experience

Learn by Doing. Not Just Watching.

Our two-day training focuses on the practical skills needed to install professional concrete coating systems. You'll work with equipment, prepare surfaces, apply materials, and learn techniques used on real coating projects. Both Installation Training and Business Launch include the same hands-on experience.

Contractors participating in hands-on concrete coatings installation training with Action Industrial Coatings
Two Days. Hands-On Installation Training.
01

Surface Preparation

Learn how to evaluate and prepare concrete surfaces for coating systems, including grinding, cleaning, and proper surface preparation.

02

Concrete Repairs

Understand crack repair, patching, and preparation techniques used to address common concrete defects before applying coatings.

03

Equipment & Materials

Get familiar with professional installation equipment, coating products, material selection, mixing ratios, and handling procedures.

04

Coating Application

Practice coating application methods and learn how material handling, timing, and technique contribute to a consistent finished floor.

05

Decorative Flake Systems

Learn the steps involved in decorative flake installations, including broadcast techniques, coverage, and preparation for the final topcoat.

06

Topcoats & Quality Control

Understand topcoat application, finishing procedures, common installation issues, and the quality checks that contribute to a professional result.

Ready to Get Hands-On?

Choose Installation Training for $1,295 per person or Business Launch for $4,995 per company, including one training seat. Both deliver the same two-day installation experience.


Bringing your crew? Additional team members from the same Business Launch company can attend for $999 per person.

Instruction is available in English and Spanish. Contact AIC in advance to confirm availability or arrange your preferred language for an upcoming class.

Find an Upcoming Class
Bring AIC Training to You

Host a Training Event in Your City.

Have an eligible garage or concrete project? Instead of traveling to a scheduled class, bring AIC instructors to your location for two days of hands-on concrete coatings training. Choose a public event with other participating companies or a private session dedicated exclusively to your team.

Public Training Event

Public Host

$4,995

Limited-Time Founders Pricing

Host a public training class at your approved project. AIC promotes the event, and contractors from other companies may register to participate.

  • One complete Business Launch package for your company
  • Two days of hands-on installation training for one host attendee
  • Additional team members from your company can attend for $999 per person
  • AIC promotes the public class to additional participants
  • Coating materials for approved projects available at AIC cost plus freight
Best for contractors willing to host a public class and welcome attendees from other companies.
Exclusive Company Training

Private Host

$8,995

Limited-Time Founders Pricing

Bring AIC instructors to your approved project for a dedicated two-day training experience exclusively for your company.

  • One complete Business Launch package for your company
  • Private, two-day hands-on installation training for up to three people from your company
  • Dedicated instruction without outside companies or public class registrations
  • Training conducted at your approved concrete project
  • Coating materials for approved projects available at AIC cost plus freight
Best for companies wanting dedicated training for their own team without outside participants.

Materials note: Coating materials are not included in either hosting fee. For approved projects of up to 600 sq. ft., materials are available at AIC cost plus freight, paid separately by the host. Project eligibility, material requirements, and logistics are subject to AIC review.

Interested in Hosting a Class?

Learn about project requirements, host responsibilities, available options, and how to submit your location for review.

Explore Hosting Options All host projects and training dates are subject to AIC approval. Instruction is available in English and Spanish with advance coordination.
Upcoming Training Classes

Find Your Next Training Opportunity.

Take the next step toward professional concrete coatings installation. Explore our upcoming hands-on training opportunities and choose between installation instruction or a complete business launch package.

Featured Training Class

Appleton, Wisconsin

November 13–14, 2026

Two Days of Hands-On Training

13–14 Nov 2026

Professional Concrete Coatings Training

Join Action Industrial Coatings in Appleton, Wisconsin, for two days of hands-on concrete coatings installation instruction. Choose Installation Training to develop your technical skills, or Business Launch to pair that training with a website, advertising setup, and business resources.

Installation Training $1,295

Per person. Two days of hands-on installation instruction, equipment experience, and coating application techniques.

Business Launch $4,995

Limited-Time Founders Pricing. One company package including one training attendee, a customized WordPress website, initial Google Search campaign setup, and sales, marketing, and operations resources.

Bringing your crew? Additional attendees from the same Business Launch company can join the two-day training for $999 per person. Advertising spend is separate.

View Class Details & Register Select your training program on the class registration page. English and Spanish instruction may be arranged with advance coordination.

Can't Make This Class?

Bring AIC training to your own approved project. Explore public and private hosting options, including Business Launch for your company.

Explore Hosting Options
Common Questions

Frequently Asked Questions.

Have questions about our training programs, Business Launch package, or hosting options? Here are answers to some of the most common questions.

Do I need previous concrete coatings experience to attend?

No prior concrete coatings installation experience is required. Our training covers the fundamentals of professional installation, making it suitable for people entering the industry as well as established contractors expanding their services.

What's the difference between Installation Training and Business Launch?

Installation Training ($1,295 per person) includes two days of hands-on concrete coatings installation instruction.

Business Launch ($4,995 per company, limited-time founders pricing) includes the same two-day training for one person, plus a customized WordPress website, initial local Google Search advertising campaign setup, and practical sales, marketing, and business operations resources for your company.

Both options provide the same hands-on installation training. Business Launch adds the tools to help your company prepare for attracting and serving customers.

Can additional employees attend with our Business Launch package?

Yes. The number of included attendees depends on the type of training you choose.

Scheduled Classes & Public Host Training: Business Launch includes hands-on training for one person, plus the website, advertising setup, and business resources for your company. Additional employees from the same company can attend for $999 per person.

Private Host Training: The $8,995 Private Host package includes dedicated two-day training for up to three people from your company, along with one complete Business Launch package for the company. Additional employees from the same company can attend for $999 per person.

In either case, Business Launch is a company-level package. Additional training attendees do not receive separate websites, advertising setups, or business packages.

Will AIC set up our Google Ads campaign?

Yes. Business Launch includes preparation of an initial local Google Search advertising campaign for your company, including keyword research, ad groups, ad copy, geographic targeting, negative keywords, and lead conversion tracking.

We begin preparing your website and advertising setup before training, with the goal of having your company ready to start attracting potential customers within days after training.

The campaign is activated only after your approval and is subject to Google's approval. You own the Google Ads account and pay advertising spend separately. Ongoing campaign management is not included.

Do I own my Business Launch website? Is ongoing membership required?

Yes. Your company owns the finished WordPress website. Your first month of website hosting is included with Business Launch.

After that, you can choose AIC's optional ongoing membership, starting at $79 per month with founding member pricing, or move your website to another hosting provider.

Membership includes standardized hosting, routine WordPress maintenance, automated off-site backups, and access to shared business resources. It does not include individualized website edits, new pages, or ongoing Google Ads management.

Explore ongoing membership →

How long does training last, and is instruction available in Spanish?

Both Installation Training and Business Launch include two days of hands-on installation instruction.

Instruction is available in English and Spanish. Contact AIC in advance to confirm availability or arrange your preferred language for an upcoming class.

Exact schedules and event details are provided on each class's registration page.

Can I host training at my own location?

Yes. AIC offers two hosting options for approved concrete projects:

Public Host ($4,995 founders pricing) includes one Business Launch package for your company, training for one host attendee, and the opportunity for other companies to register. Additional attendees from your company can join for $999 per person.

Private Host ($8,995 founders pricing) includes one Business Launch package for your company and dedicated two-day training for up to three people from your company, without outside participants.

Learn more about hosting options →

Are coating materials included when hosting a class?

No. Coating materials are purchased separately by the host.

For approved host projects of up to 600 square feet, materials are available at AIC cost plus freight. Project eligibility, material requirements, and logistics are subject to AIC approval.

How do I register for an upcoming class?

Visit the upcoming classes section, select your preferred training event, and complete the registration form on that class's page.

You can choose Installation Training or Business Launch when submitting your registration.

View upcoming training classes →

Ready to Get Started?

Build Your Skills. Grow Your Business.

Learn professional concrete coatings installation, or pair your training with a website, advertising setup, and the business resources to help your company get started. Choose a scheduled class or bring AIC training to your location.

View Upcoming Classes Host a Training in Your City