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APPLETON, WISCONSIN • NOVEMBER 13–14, 2026

Learn Concrete Coatings Installation. Build Your Business.

Join Action Industrial Coatings for two days of hands-on professional concrete coatings training. Choose installation training alone, or take the next step with Business Launch—including a customized company-owned website, initial Google Search advertising setup, and practical sales, marketing, and business resources.

November 13–14, 2026 Friday & Saturday
8:30 AM – 4:30 PM Both Days
Lunch Provided Both Days
INSTALLATION TRAINING
$1,295

Per person • Two days of hands-on installation training

TWO PROGRAMS. ONE HANDS-ON EXPERIENCE.

Choose the Training That Fits Your Goals

Both programs include the same two days of professional, hands-on concrete coatings instruction. Choose installation training alone, or add a customized website, initial Google Search advertising campaign, and practical business resources to help launch or expand your company.

INSTALLATION ONLY

Hands-On Installation Training

$1,295 per person

Ideal for contractors, employees, and individuals who want practical installation skills without purchasing a business development package.

What's Included

  • Two full days of hands-on instruction
  • Surface preparation and concrete repairs
  • Professional equipment operation
  • Coating products and system knowledge
  • Mixing and application techniques
  • Decorative flake broadcast and topcoats
  • Troubleshooting and quality control
  • Lunch provided both days

Both programs take place November 13–14, 2026, in Appleton, Wisconsin, from 8:30 AM to 4:30 PM each day. Lunch is included. Business Launch includes one attendee per company; additional same-company attendees may be arranged at $999 per person, subject to availability and approval. Google Ads spending is separate, and campaign activation requires customer and Google approval. Ongoing Google Ads management is not included.

THE HANDS-ON EXPERIENCE

Two Days of Real-World Installation Training

Learn the equipment, products, preparation methods, and application techniques used on professional concrete coatings projects. Our instructor-led training emphasizes practical participation, helping you understand the installation process from surface preparation through the final topcoat.

01

Surface Preparation

Learn concrete grinding, surface profiling, cleaning, and basic repair techniques that help create a suitable foundation for professional coating systems.

02

Equipment Operation

Gain practical experience with the professional grinders, vacuums, mixing equipment, and application tools used during concrete coatings installations.

03

Product Knowledge

Understand coating materials, system components, product selection, working times, and proper handling practices for different installation conditions.

04

Mixing & Application

Practice mixing procedures, application techniques, coating coverage, and the steps involved in achieving consistent, professional-looking results.

05

Decorative Finishes

Learn decorative flake broadcast techniques, removal of excess flake, and topcoat application for attractive, durable concrete floor coatings.

06

Troubleshooting & Quality Control

Recognize common surface and application challenges, learn how to avoid preventable installation mistakes, and evaluate the quality of finished work.

INCLUDED WITH BOTH PROGRAMS

Learn by Doing, Not Just Watching.

Installation Training and Business Launch participants receive the same two days of hands-on instruction from AIC. Business Launch adds a customized company-owned website, initial Google Search advertising setup, and practical sales, marketing, and business resources to help turn those skills into a business.

Register for Training
THE BUSINESS LAUNCH PACKAGE

Everything You Need to Get Started.

Business Launch combines our November 13–14 hands-on training in Appleton with a customized website, initial Google Search campaign, and practical marketing, sales, and operational resources for your company. We can begin preparing your business tools before training, following enrollment and class confirmation.

01

Professional Coatings Website

Launch with a professional WordPress website customized for your company, branding, services, and local market. Your company owns the finished website.

  • Mobile-friendly website design
  • Local service pages
  • Search-engine optimization foundation
  • Lead capture and contact forms
  • Click-to-call functionality and form submission email notifications
  • First month of website hosting included
02

Digital Marketing Toolkit

Go beyond generic advertising templates. We prepare an initial local Google Search campaign for your company, along with coatings-specific marketing resources to help you reach potential customers.

  • Initial Google Search campaign setup
  • Keyword research, ad groups, and responsive search ad copy
  • Geographic targeting and negative keywords
  • Landing page, form and phone conversion tracking
  • Initial campaign testing and activation with your approval
  • Google and Meta advertising templates
  • WordPress landing page template if using your own website

Google Ads activation is subject to customer approval and Google's policies. The customer owns the advertising account and pays ad spend separately. Ongoing campaign management is not included.

03

Sales & Conversion Toolkit

Practical resources to help your company respond to inquiries, prepare estimates, follow up with prospects, and turn opportunities into paying jobs.

  • Phone and inquiry response scripts
  • Professional estimate templates
  • Follow-up text message templates
  • Follow-up email templates
  • Referral framework and scripts
04

Business Operations Toolkit

Coatings-specific guidance to help you organize your business and establish practical, repeatable systems from the beginning.

  • Startup best practices
  • Job estimating guidance
  • Business workflow recommendations
  • Software and technology guidance
  • Vendor and supplier resources
05

Two-Day Hands-On Training

Learn the technical side of the business through hands-on instruction with experienced coatings professionals. Business Launch includes training for one person from your company.

  • Surface preparation and repairs
  • Product knowledge
  • Equipment operation
  • Mixing and application
  • Decorative finishes and topcoats
  • Troubleshooting and quality control

Bring additional team members from the same company for $999 per person for training in English or Spanish by advance coordination, subject to availability and approval.

06

Product Access & Continued Resources

Your relationship with AIC doesn't end when training does. Stay connected to professional coatings products, technical information, and optional ongoing business resources.

  • Access to professional AIC coatings products
  • Product application information and technical resources
  • Applicable product pricing and volume incentives
  • First month of website hosting included
  • Optional continued hosting and shared business resource membership

Ongoing membership is optional and billed separately after the included hosting month. It is not required to retain ownership of your website.

LIMITED-TIME FOUNDERS PRICING

Launch Your Business for $4,995.

One company. One included training seat. A customized website, initial Google Search campaign setup, and the business resources to help you get started. Our goal is to help you become ready to attract customers within days after training, although launch dates, leads, and sales are not guaranteed.

Register for Business Launch

Business Launch is $4,995 per company at limited-time founders pricing, including one attendee. Additional same-company training attendees are $999 each, subject to capacity and approval, and do not receive separate Business Launch packages. Installation-only training is available for $1,295 per person. Optional founding member hosting and resource access is $79/month after the included first month. Advertising spend is separate.

INCLUDED WITH BUSINESS LAUNCH

Your Business Deserves a Professional Website Built for Growth.

Establishing a professional online presence is an important step in launching a coatings business. Business Launch includes a customized, company-owned WordPress website designed to showcase your services, capture customer inquiries, and support your local marketing efforts.

ironpeak.actionindustrialcoatings.com
IronPeak demonstration website showing a professional concrete coatings business design

IronPeak — an example of the professional coatings website included with Business Launch.

Your Brand. Your Services. Your Website.

Rather than starting from scratch, your company receives a professional WordPress website customized with your business name, branding, service area, and contact details. It's designed to give prospective customers a clear way to learn about your services and request an estimate.

  • Professional, coatings-specific design
  • Mobile-friendly WordPress website
  • Customized company branding and contact details
  • Dedicated concrete coatings service pages
  • Local SEO foundation and search-friendly structure
  • Contact forms and lead capture
  • Click-to-call and inquiry notifications
  • Landing page supporting your initial Google Search campaign
  • First month of website hosting included
  • Full ownership of your completed website

IronPeak is a demonstration website. Your Business Launch website will be customized for your company and remains your property. The first month of hosting is included. After that, you may choose AIC's optional $79/month founding member hosting and resource program or transfer your website to another hosting provider. Website development timing is coordinated individually after enrollment and class confirmation. Website traffic, leads, and sales are not guaranteed.

FROM ENROLLMENT TO BUSINESS LAUNCH

Your Business Launch Starts Before Training Day.

You don't have to wait until you've completed installation training to begin building your business. With Business Launch, AIC can start preparing your website and initial Google Search campaign ahead of the November 13–14 class, after your enrollment is complete and the Appleton training has been confirmed.

01

Register & Get Confirmed

Submit your registration request and select Business Launch. AIC will review your information and send an invoice. Your enrollment is confirmed when payment is received.


For the November Appleton class, AIC anticipates a go/no-go decision by November 3, 2026, based on paid registrations and operational factors.

02

Prepare Your Website & Marketing

After payment and class confirmation, we'll gather your business name, branding, service area, and contact information to begin customizing your WordPress website.


We'll also prepare your initial local Google Search campaign, including targeting, keywords, ads, landing page, and conversion tracking. Individual deliverables are coordinated with your company.

03

Train, Launch & Start Building

Attend the November 13–14 hands-on training in Appleton while your business assets are being prepared or finalized.


Once your website and campaign are ready, AIC will coordinate initial Google Ads activation following your approval and Google's review. Our goal is to help your company become ready to attract customers within days after training.

Learn the Skills. Build the Business.

Business Launch combines hands-on installation training with the business tools needed to begin marketing your services. The $4,995 founders price covers one company and includes one training attendee.


Website and advertising preparation timelines vary. Google Ads activation requires customer approval and is subject to Google's approval. Advertising spend is separate, ongoing campaign management is not included, and specific launch dates, leads, or sales are not guaranteed.

Register for Business Launch
EVERYTHING YOU NEED TO KNOW

Class Details & Frequently Asked Questions

Get the details about our November training, program options, registration process, and what to expect before and after class.

Training Dates

November 13–14, 2026

Friday and Saturday

Daily Schedule

8:30 AM – 4:30 PM

Both training days

Location

Appleton, Wisconsin

Exact venue provided before training

Meals

Lunch Included

Provided on both days

What's the difference between Installation Training and Business Launch?

Installation Training costs $1,295 per person and includes two days of hands-on concrete coatings installation instruction. It does not include website development, advertising setup, or business launch resources.

Business Launch costs $4,995 per company at limited-time founders pricing and includes one training attendee, a customized company-owned WordPress website, initial local Google Search campaign setup and activation, and practical sales, marketing, and business operations resources.

Do both programs attend the same training?

Yes. Both programs include the same two-day, hands-on installation training in Appleton. Business Launch adds company-level business deliverables beyond the installation instruction.

Can I bring additional employees to training?

Yes, subject to available capacity and AIC approval. Business Launch includes one training attendee from your company. Additional employees from the same company may attend for $999 per person.

Additional employees receive installation training but do not receive separate Business Launch packages, websites, or advertising campaigns.

What exactly does the Google Ads setup include?

Business Launch includes configuration of an initial local Google Search campaign, including geographic targeting, campaign structure, ad groups, keywords, negative keywords, responsive search ads, a landing page, and conversion tracking setup and testing.

AIC coordinates initial campaign activation after your approval and subject to Google's advertising approval process. Your company owns its Google Ads account and pays advertising spend separately.

Ongoing Google Ads management is not included in Business Launch.

Who owns the Business Launch website?

Your company owns its customized WordPress website. The first month of website hosting is included with Business Launch.

After that, you can choose AIC's optional $79/month founding member hosting and resource program or transfer your website to another hosting provider.

What is included in the optional $79/month membership?

The optional founding member program includes standardized WordPress hosting, SSL, routine website updates, off-site backups, access to shared sales, marketing, education, and business resources, and eligible product incentives.

Your first month of hosting is included with Business Launch. After that, membership is $79/month. Personalized website edits, new pages, ongoing Google Ads management, and individual consulting are not included. Membership is optional, and you retain ownership of your website.

Learn more about Business Launch and the optional membership →

Where exactly will the training take place?

Training will take place in the Appleton, Wisconsin area. The exact venue and arrival instructions will be provided to confirmed participants before the event.

What are the training hours, and is lunch included?

Training runs from 8:30 AM to 4:30 PM on Friday, November 13, and Saturday, November 14, 2026. Lunch is included on both days.

Is Spanish-language support available during training?

Yes. The November 13–14 Appleton class will be taught primarily in English, but our lead instructor is a native Spanish speaker.

Spanish-speaking participants are welcome to ask questions in Spanish and receive explanations, clarification, and individual hands-on assistance in Spanish throughout the training.

Main group instruction and presentations will be conducted in English.

How do registration and payment work?

Complete the registration form and select your preferred program. Our team will review your request and email you an invoice.

No payment is collected through the registration form. Your seat is confirmed once payment is received.

What is the cancellation and refund policy?

Participants may cancel through November 2, 2026, and receive a full refund of training fees paid.

Beginning November 3, 2026, participant cancellations are nonrefundable, including registrations paid on or after that date.

If AIC cancels the training, participants receive a 100% refund of training fees paid. Travel and accommodation expenses are not covered by AIC.

Read the Complete Cancellation & Refund Policy →

When will the class be confirmed?

AIC anticipates making its go/no-go decision by November 3, 2026, based on paid registrations and operational considerations.

AIC reserves the right to cancel or reschedule training after that date. If AIC cancels, all training fees paid will be refunded in full.

Do I need to arrange my own travel and accommodations?

Yes, if you're traveling from outside the Appleton area. Participants are responsible for their own transportation, lodging, and related expenses.

We recommend flexible or refundable reservations and waiting for written class confirmation before making nonrefundable travel plans.

When will Business Launch participants receive their website and advertising setup?

AIC begins individualized Business Launch preparation after payment has been received and the class is confirmed. For this Appleton event, that work is expected to begin no earlier than November 3, 2026.

Website customization and Google Search campaign preparation may begin before training, but individual delivery dates depend on the information provided, development requirements, and required approvals.

Our goal is to help your company become ready to attract customers within days after training. Specific launch dates are not guaranteed.

Does Business Launch guarantee customers or revenue?

No. Business Launch provides installation training, website development, initial advertising setup, and practical resources to support your business.

Leads, customer acquisition, revenue, and profitability depend on factors including market conditions, advertising budgets, competition, and your company's operations. No specific results are guaranteed.

Ready to Get Started?

Choose Installation Training or Business Launch and request registration for November 13–14 in Appleton.

Request Registration →
APPLETON, WISCONSIN • NOVEMBER 13–14, 2026

Ready to Take the Next Step? Register for Training.

Choose Installation Training or Business Launch and submit your registration request. No payment is collected through this form. Our team will review your request and email an invoice.

Training Registration

Complete the form below to request your place in our November training.

No Payment Today
Register Now. Pay by Invoice.

After you submit your information, our team will review your registration and email an invoice for your selected program. Your seat is confirmed once payment is received.

Cancellation & Travel Notice

Participants may cancel through November 2, 2026 for a full refund of training fees paid. Beginning November 3, 2026, participant cancellations are nonrefundable, including registrations paid on or after that date.

If AIC cancels the training, participants receive a 100% refund of training fees paid. Travel and accommodation expenses are not covered by AIC.

Read the Complete Cancellation & Refund Policy →
IMPORTANT REGISTRATION INFORMATION

Cancellation & Refund Policy

Please review these terms before registering for our November 13–14, 2026 training in Appleton, Wisconsin. These terms apply to Installation Training and Business Launch.

1. Participant Cancellations

Participants may cancel their registration on or before November 2, 2026 and receive a 100% refund of program fees paid.

Beginning November 3, 2026, program fees are nonrefundable for participant-initiated cancellations. This includes registrations submitted and paid for on or after that date.

These terms apply to Installation Training, Business Launch, and any additional same-company training attendee fees.

Participants who cannot attend may request to substitute another individual from the same company. Substitutions require prior approval from Action Industrial Coatings (AIC) and are subject to applicable program and capacity requirements.

2. Class Confirmation

AIC anticipates making its go/no-go decision by November 3, 2026, based on paid registrations and operational considerations.

November 3 is a target confirmation date. Written confirmation does not eliminate the possibility of a later cancellation or rescheduling by AIC.

Participants traveling to Appleton are encouraged to wait for written class confirmation before making nonrefundable travel or accommodation arrangements.

3. Cancellation or Rescheduling by AIC

Action Industrial Coatings reserves the right to cancel or reschedule the training at any time, for operational or other reasons.

If AIC cancels the training, participants will receive a 100% refund of all program fees paid , regardless of the cancellation date. This includes fees paid for Installation Training, Business Launch, and additional same-company training attendees.

If AIC reschedules the training, participants may choose to attend the new training date or receive a full refund of program fees paid.

4. Travel & Accommodation Expenses

Participants are responsible for their own travel, lodging, transportation, and related expenses.

AIC does not reimburse airfare, hotel reservations, rental vehicles, transportation, lost wages, or other expenses associated with attending the training, including expenses resulting from cancellation, postponement, or rescheduling.

Participants traveling from outside the Appleton area are encouraged to make flexible or refundable reservations.

5. Business Launch Deliverables

Business Launch includes the two-day installation training for one attendee from the enrolled company, a customized company-owned WordPress website, initial local Google Search campaign setup, and sales, marketing, and business operations resources.

AIC will begin individualized Business Launch work only after payment has been received and the class has been confirmed, and no earlier than November 3, 2026.

Website development and advertising preparation take place separately from the two-day installation training. Delivery timelines will be coordinated with each company and may extend beyond the training dates.

Initial Google Search campaign activation requires customer approval and is subject to Google's advertising policies and approval process. Advertising spend is the customer's responsibility. Ongoing campaign management is not included.

The first month of website hosting is included. Continued hosting and shared business resources are available through an optional $79/month founding member program. Membership is not required to retain ownership of the completed website.

AIC's goal is to help Business Launch companies become ready to attract customers within days after training. Specific delivery dates, advertising approvals, leads, sales, and business results are not guaranteed.

6. Registration & Payment

Submitting a registration request does not guarantee a seat in the training.

AIC will review registration requests and email an invoice for the selected training program. No payment is collected through the online registration form.

Installation Training is $1,295 per person. Business Launch is $4,995 per company at limited-time founders pricing and includes one training attendee. Additional same-company attendees may be accepted for $999 per person, subject to capacity and approval.

A training seat is confirmed only after payment is received. Business Launch provides one company-level package regardless of the number of additional training attendees.

By completing registration and submitting payment, participants acknowledge and agree to the cancellation and refund terms outlined above.

Important Cancellation Reminder

November 2, 2026 is the last day to cancel and receive a full refund of program fees paid. Beginning November 3, 2026, participant cancellations are nonrefundable. November 3 is also AIC's target class-confirmation date.


If AIC cancels the class at any time, program fees paid will be refunded in full. Travel and accommodation expenses are not reimbursed.

Ready to Register?

Return to the registration form to select your program and submit your information.

Return to Registration